Also just finished 3 weeks of tests and going into my 57th year completely disease free and everything on track. I get a lot of questions about what I do and the program in my book and the reality is if you want to thrive forward and live a life of maximum wellness it takes HARD work – there are no shortcuts! Here is a link to the table of contents.
Praise For Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40…
— Tony Robbins, New York Times #1 Best Seller, Entrepreneur, & Peak Performance Strategist“Easy to follow and highly informative. Your New Prime is a groundbreaking program for better health for all men as they age.”
— Alejandro Junger, M.D., New York Times bestselling author of Clean and Clean Eats
“Craig Cooper offers up great information to men who are looking to maximize their potential at any age. He has a passion for helping men be their best in all facets of life.”
— Laird Hamilton, Big Wave Surfer, World-Renowned Waterman and New York Times Bestselling Author of Force of Nature: Mind, Body, Soul, and, of Course, Surfing
“The challenges for men that Cooper addresses are real—and his solutions are too. In Your New Prime, he’s not just re-labeling an experience, but offering a new vision of health, and powerful ways to follow it.”
— Randall Wallace, Bestselling Author of Living the Braveheart Lifeand Director, Producer, and Oscar-nominated Screenwriter of Braveheart, Secretariat, and Pearl Harbor
“Cooper has done a spectacular job putting together concise and easy-to-incorporate information to be your very best at any age. So whether you are figuring out how to get started or continue to get the most out of each year, this is an essential men’s health manual.”
— Gabrielle Reece, Creator of HighX Training and Bestselling Author of Big Girl in the Middle and My Foot is Too Big for the Glass Slipper
“Finally, someone speaking the truth about men’s health. A practical, straightforward guide to what works and what doesn’t. Craig reduces the facts and studies into easy to follow, every day tools, so you can kick ass and have the best life ever—regardless of age. Every man should read this!”
— Darin Olien, SuperFood Hunter and author of SuperLife
“A practical guide to peak performance as you age. Buy this book and get ready to live again!”
— Scott Flanders, CEO, Playboy Enterprises
“Craig Cooper is a remarkable athlete and businessman who has a down-to-earth message for middle-aged men: Don’t succumb to a sedentary existence.”
— Lou Schuler, Multi-Award Winning Journalist, Contributing Editor to Men’s Health magazine, and Author of Strong, New Rules of Lifting, and The Lean Muscle Diet
“Cooper brings his expertise to this how-to book on men’s health after 40…Gathering from personal and professional experience, he says it’s not about getting ripped abs, it’s about becoming healthy; it’s also recognizing that not all men are the same…Honest, balanced, rewarding…Recommended to men interested in healthy aging”
— Library Journal
We first heard about the Great Hammerheads in Bimini when I was filming Adventure Capitalists in the Bahamas. They weren’t there at the time given that they only migrate through the Bimini area for Jan and Feb each year. So this year we flew back down especially to dive with them which was awesome.
Here’s Maria breaking the first rule of Hammerhead diving – “Never turn your back on the Hammerhead!”
13+ miles and 5,000+ft of elevation had everybody walking at some stage.
Craig Cooper, chief executive of healthcare company CardieX, runs five days a week – and most of the time he doesn’t know where he’s going. He answers our Time Out Q&A.
Lifelong adventurer Craig Cooper is continuing his search for passion and profits. The former co-host of the CNBC’s outdoor investment show “Adventure Capitalists,” is joining the judging panel this month for The Pitch, a OneSeed sponsored event where budding outdoor entrepreneurs present their gear ideas for a chance to win a cash prize and product exposure.
The last 6 months I’ve been experimenting with a number of alternative ways to increase the quality of one of the core foundations of my wellness program – sleep.
In fact, I would go so far as to say that sleep, above everything else that I do to stay healthy and fit at 55, is the main foundation of my overall wellness program.
Without a good nights sleep, everything else that I do falls apart irrespective of how well I eat, how much I train or meditate, or anything else I do for my overall wellness during my waking hours.
For 50+ guys like me sleep is not just a number – it’s a critical part of overall health and it can have a massive metabolic and hormonal affect on us as we age if we don’t get enough of it. The health affects of too little quality sleep? Everything from decreased testosterone and human growth hormone, increased insulin resistance to decreased memory and cognitive function, to increased systemic inflammation (which is seen by many as probably the #1 killer of men). The list goes on – it’s no joke. Read More
Wayfinder is excited to announce that Craig Cooper will be joining our panel of judges at The Pitch – Presented by GearJunkie on July 24th at Outdoor Retailer. Craig Cooper is a 55 year old serial entrepreneur, venture capitalist, author, and TV host. He was the co-founder of Boost Mobile (USA), the Managing Director and Head of Venture Capital at Saban Ventures, and a founding Partner in the Softbank Capital Technology Fund.
Craig was also the co-host of the CNBC outdoor investment show “Adventure Capitalists” and is currently the Founder and Managing Partner of The Action Fund, an early stage venture capital fund focused on the health, wellness, & outdoor sector.