My latest HarperCollins published book is due for release on September 15, 2015 at all the leading stores including Amazon, Barnes & Noble, iBooks, HarperCollins, and IndieBound. Here’s a video where I talk about it below. Pre-orders before September 15 qualify for a 48% discount at Amazon.

Editorial Reviews for my latest book available now for pre-order at Amazon.comBarnes & Noble, HarperCollins, iBooks, and IndieBound.

“If you want to live a life of passion and excellence as you age, this is your blueprint.”—Tony Robbins, #1 New York Times Bestseller, Entrepreneur, and Peak Performance Strategist

“Easy to follow and highly informative. Your New Prime is a groundbreaking program for better health for all men as they age.”—Alejandro Junger, M.D., New York Times Bestselling Author of Clean and Clean Eats

“Craig Cooper offers up great information to men who are looking to maximize their potential at any age. He has a passion for helping men be their best in all facets of life.”—Laird Hamilton, World-Renowned Waterman and New York Times Bestselling Author of Force of Nature: Mind, Body, Soul, and, of Course, Surfing

“The challenges for men that Cooper addresses are real—and his solutions are too. In Your New Prime, he’s not just re-labeling an experience, but offering a new vision of health, and powerful ways to follow it.”—Randall Wallace, Bestselling Author of Living the Braveheart Life and Director, Producer, and Oscar-nominated Screenwriter of BraveheartSecretariat, and Pearl Harbor

“Cooper has done a spectacular job putting together concise and easy-to-incorporate information to be your very best at any age. So whether you are figuring out how to get started or continue to get the most out of each year, Your New Prime is an essential men’s health manual.”—Gabrielle Reece, Creator of HighX Training and Bestselling Author of Big Girl in the Middle and My Foot is Too Big for the Glass Slipper

“A practical guide to peak performance as you age. Buy this book and get ready to live again!”— Scott Flanders, CEO, Playboy Enterprises

“Craig Cooper is a remarkable athlete and businessman who has a down-to-earth message for middle-aged men: Don’t succumb to a sedentary existence.” – Lou Schuler, Multi-Award Winning Journalist, Contributing Editor to Men’s Health magazine, and Author of StrongNew Rules of Lifting, and The Lean Muscle Diet